Serious sports bettors often dismiss futures wagers as sucker bets targeted at 'squares' looking for a big payoff. For example, a typical futures 'sucker bet' would be something like betting that Harvard will win the NCAA basketball tournament at 500/1 odds. Sure, the potential payback is huge but here's the problem--the "true odds" of Harvard winning the NCAA hoops tournament are astronomical, and certainly well in excess of 500/1. That means that from the outset this bet represents a poor wagering value.
Of more practical concern to the serious sports bettor is the necessity of tying up a portion of your wagering bankroll for a long period of time. Additionally, once you've placed a futures bet the outcome is still subject to the typical areas of concern for sports handicappers--injuries, trades, coaching changes, etc. It's hard enough to stay on top of these variables on a day-to-day basis, and predicting them over the full season is downright impossible.
So futures plays have no relevance to a serious approach to sports handicapping? Not necessarily. It's crucial to think of the sports betting discipline in terms of value. Used properly, futures wagers are frequently a good way of maximizing line value and finding overlay situations. Here are some ways in which future wagers can be successfully leveraged.
Futures can present an opportunity to 'earn' a greater value on certain bets. For example, it has become common for sports books to take action on entertainment events like the Academy Awards. By paying close attention to Hollywood gossip and entertainment news, a bettor can actually have a better take on these outcomes than the bookmaker.
With many books taking bets on awards like 'Best Picture' before nominations are even announced, a bettor has a great opportunity to find overlay situations. By staying on top of the entertainment news and accurately predicting which films will be nominated, its often possible to get substantially better prices than will be available after their announcement.
The way the film industry works makes futures bets of this sort particularly appealing. Release schedules for films are set well in advance, and the cut off date for Academy Award consideration is the end of the calendar year. That way it's easy for a handicapper to isolate a number of serious Oscar candidates out of the hundreds of films released annually. With more work, that can be narrowed down even more and once a workable number of potential winners has been reached it's just a matter of shopping around for the best value.
It's also possible to leverage value in the 'stick and ball' sports with future wagers. There are obviously more variables in sports than in the entertainment industry and the top teams are never going to be found 'under the radar'. For example, you can already bet that the Patriots will win the 2010 Superbowl but you'll be hard pressed to find a value price on such a popular team with the general public.
To use future bets effectively in this manner, you need to dig a little deeper. For example, before the NHL All Star break you could have bet on the Carolina Hurricanes to win the 2009 Stanley Cup at prices as high as 25/1 or 30/1. Now, they're in the Eastern Conference Finals and priced as low as 5/1.
This play wasn't based on any sort of certainty that this team would win the Stanley Cup, but rather on the value they presented. In other words, the true odds of this dark horse Cup win is more in the range of the current price so the 40/1 is a clear overlay. Once the playoffs begin, this sort of positional play offers a lot of options to hedge and to lock in a profit.
Don't forget the field. Many bettors dismiss plays on the field in a futures wager out of hand, thinking that the wager represents all of the entrants not good enough to justify an individual price. If you pay attention, however, you can frequently use a field wager to your advantage. Shortly after Dale Earnhardt's tragic death at the 2001 Daytona 500 I found a sportsbook that was offering a field wager on the NASCAR rookie of the year award at 15/1. Richard Childress Racing hadn't officially announced Harvick as the fulltime replacement for Earnhardt, but the word on the streets strongly suggested that would be the case. I knew that Harvick was a talented young driver (he was the 2000 Busch Series rookie of the year), but the unique situation with a rookie driving for one of the best financed and most experienced teams in the sport was too good to pass up. I made the bet on Harvick at just the right time, since after he was announced as the replacement for Earnhardt the line dropped to 5/1. After he won his first race (in his third race) the line dropped to 2/1 and by mid season the field was a -250 chalk.
This is obviously a best case example, but there have been similar circumstances that were still good value plays but didn't work out perfectly like the Harvick situation. Several years ago it wasn't uncommon to find a field bet on NASCAR road races that allowed you to bet several of the road course specialists like Ron Fellows, Boris Said and Scott Pruett with one bet. You wont be able to take advantage of the field bet often, but if you keep your eyes open and think out of the box it can be very profitable when it does occur.
Don't forget to shop around for the best wagering value. This is true with any sports bet, but particularly so with futures wagers as the prices you find will vary much more than a typical pointspread. A little bit of effort can easily reveal a more advantageous price, meaning greater line value.
Ross Everett is a well known writer specializing in sports handicapping, horse racing, travel and falconry. He is a staff handicapper for Anatta Sports where he is in charge of providing daily free sports picks to a number of Internet and broadcast media outlets. He lives in Southern Nevada with three dogs and a wombat.